Retail Signage & Displays for a Successful Promo Launch in 2012
Posted by Mike Sloan on Wed, Dec 21, 2011 @ 11:55 AM
Looking to make a splash in 2012 with the launch of a new product line, new retail store or re-launch? Don’t let your innovation and forward thinking go unnoticed. Instead, promote it and promote it right, to get people lining up for it!
Signage and Displays
One of the biggest mistakes you can make in launching something new in the New Year is expecting consumers to just know about it! An easy way to inform them is through exterior and interior retail signage and displays, which can make all the difference between a big success, a lukewarm reception or even a flop.
Although strategic planning can be a lot to deal with, especially for smaller retailers, a little bit of planning can go a long way when it comes to helping you promote something specific. It’s important to nail down what your goals are, what your budget is and who to target with your promotion. From there, do a bit of research to learn about effective marketing techniques when it comes to signage and displays, as this can help drive the actions you desire from consumers and can help increase your ROI.
Contrary to popular belief, simply sticking a sign somewhere in a store doesn’t mean it will get noticed. In fact, both signage and display placement and color choice can make a big impact on consumer behavior.
Did you know that in a typical supermarket, the right side slightly outsells the left side simply because people tend to come in, turn to the right, and then make a counter-clockwise circle. Hence, it stands to reason that promotional signage and displays on the right side of the store will get more views than those on the left.
When it comes to signage and display color, knowing your target demographic inside and out is key. Common schools of thought say that red generates appetite, green promotes tranquility, yellow is eye-catching and exudes happiness and blue tends to be a big favorite for all advertising.
If the tips above teach us one thing, it's that people do think and act differently in different parts of a store, and during different phases of their shopping trips. Hence, a little research into consumer behavior trends relevant to your retail store could go a long way when it comes to promoting through retail signage and displays!