Posted by Jeff Miller on Tue, Nov 29, 2011 @ 03:11 PM
We understand the importance packaging can play in purchasing decisions. Going beyond packaging design, how well brand strategy is communicated and integrated visually at the point of purchase can play a large role in the decision making process.
When it comes to creating a strong brand visually, the possibilities for packaging are wide open when you consider the incredible versatility that digital technology has to offer. Although digital labels have gotten the most attention thus far, the potential for using digital printing technology for packaging extends beyond that.
The thing about digital technology today is that you no longer have to sacrifice image quality to achieve the customization and shorter-run efficiencies that digital printing offers the market. Digital printing technology continues to add wider formats, more speed, and greater customization capabilities that can benefit the packaging industry. Along with that, by eliminating pre-press and set-up time, digital’s on-demand, just-in-time capabilities can save companies a pretty penny in this recession when it comes to packaging.
